New research reveals why people often cooperate with each other, even when it is not necessarily to their advantage to do so. A group of researchers based at Emory University in Atlanta, Georgia, found that when a woman is involved in a situation where she is cooperating with someone else, she experiences activation in brain areas that are also activated by “rewards” such as food, money and drugs.
This indicates that our bodies may have been somehow programmed to “tag cooperation as rewarding,” study author Dr. Gregory S. Berns told Reuters Health. “Which is good, because it probably keeps the social fabric of society together,” he added. Full story